Porsche’s Digital Revolution together with Grassfish

Driving Innovation to New Heights

Porsche is committed to creating immersive, engaging environments to ensure that each visit to a dealer store is a memorable journey.

A Porsche sports car with a gold exterior, featuring a colorful digital projection on the hood. The car is positioned on a teal floor with curved light accents, against a dark teal background.

Read the full story to explore Porsche’s Digital In-Store Journey

Discover key takeaways and strategies to enhance your digital in-store experiences. Enter your name and email address and access the full case study below:

A set of three digital presentation slides about Porsche's digital in-store experience and content strategy. The first slide features a Porsche with a colorful digital projection on the hood, with the text 'Porsche – Driving Innovation to New Heights.' The second slide discusses controlling the digital in-store experience, with a segmented image of a green Porsche. The third slide focuses on Porsche's new content strategy, highlighting key statistics such as '10,000 digital touchpoints,' '800 locations,' and '60 countries,' alongside an image of a Porsche driving on an open road.

A silver Porsche sports car displayed in a modern showroom with a sleek white interior. A large digital screen in the background shows a scenic road with cars driving through a countryside landscape.

The Challenge

Since 1948, Porsche has been inspiring dreams with its iconic sports cars. Today, as a global luxury brand, Porsche faces the challenge of engaging visitors who come to dealer stores primarily for services rather than purchasing new cars.

Customers have evolving needs and high expectations for their dealership experience, prompting Porsche to seek ways to create memorable interactions and increase sales opportunities.

A Porsche retail store display featuring shelves stocked with branded apparel, bags, and accessories. A digital screen in the center shows two models wearing Porsche merchandise.

The Solutions

Porsche’s digital in-store strategy integrates a variety of touchpoints to enhance customer engagement and brand experience. By leveraging a comprehensive digital ecosystem, Porsche transforms dealer stores into immersive environments that celebrate the brand and cater to customer preferences.

This includes interactive elements like digital price tags, the Showroom Assistant, and extended reality experiences. Additionally, Porsche employs multisensory elements — ambiance, sound, and scent — to create a luxurious atmosphere. The ‘Digital Retail Remote Control’ application allows for personalized customer experiences, and the new content strategy focuses on delivering the right message at the right time.

Two speakers on stage at the Grassfish Summit 2023 in Stockholm, May 31st. A large screen behind them displays a colorful digital backdrop featuring a Porsche with event details.

Grassfish provides us with an all-in-one solution with their IXM Platform and with flexibility when it comes to creating special projects. We appreciate the direct contact with the team that focuses on our projects.
Sebastian Oebels
Specialist Retail Marketing

Porsche is a renowned German automobile manufacturer with an emphasis in high-performance luxury sports cars, SUVs, and sedans. Founded by Ferdinand Porsche in 1931, Porsche has more than 40 000 employees worldwide today. Their content strategy includes over 10 000 digital touchpoints in over 800 locations and 60 countries.

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