Viking Line offers exclusive digital experiences

Viking Line offers an exclusive experience on board.

Viking Glory has created an exclusive atmosphere on board using a modern interior and large digital surfaces to set the mood.

A section of Viking Glory, a cruise ferry operated by Viking Line, showcasing its innovative interior design inspired by Nordic nature and maritime themes. The focal point is a massive LED screen displaying vivid imagery of a lush forest canopy, complementing the ship's green and earthy tones. Surrounding the screen are elegant golden railings and multi-level seating areas filled with natural light streaming through large panoramic windows. The upper level features dining spaces with wooden furniture and greenery, while the lower level hosts cozy seating arrangements, creating a harmonious blend of modernity and nature-inspired aesthetics.

The Challenge

Viking Line has a wide set of communication needs, from safety information and wayfinding to showcasing entertainment, tax-free campaigns and offers in their restaurants and bars. As their guests spend several hours on board there is a large need and benefit to always show relevant information and safety precautions.

Viking Line’s aim is to digitize the overall experience on board and to minimize the environmental footprint by using digital solutions instead of various printed material.

The Solution

On Viking Glory, Viking Line has created an exclusive atmosphere using modern interior and large digital surfaces to set the mood.  The largest bar outlooks a massive LED-screen showing beautiful, animated footage triggered by the time of day and weather conditions – truly setting the scene.

The communication is fully automated from their PIM-system to ensure correct price and product information, and it also simplifies content scheduling and administration.

Throughout their stay, Viking Line’s guests can rely on being guided and supported with the help of digital touchpoints and accommodating staff.

Viking Line's goal is to enhance the experience, so our guests return to us - again and again. On Viking Glory we have created something special - the digital solutions on board truly elevate the setting.
Niklas Haapalainen
Cruise Manager Viking Glory

Viking Line offers a sustainable and comfortable way to travel on the Baltic Sea with a fleet of ships operating between Finland, Sweden and Estonia. The company is Finland’s largest maritime employer obtaining unique expertise in offering cruises, passenger transport and cargo transport generating customer and business benefits.

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