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Grassfish logo

  • IXM Products
    • What is IXM?
    • IXM Modules
  • Retail Expertise
    • Consulting
    • Cases
    • Knowledge Hub
    • Resources
  • Networks
    • Digital In-Store Networks
    • Retail Media Networks
    • DOOH Networks
  • Ecosystem
    • Partners
    • Help Center
    • Investor relations

Contact

Login

Bridge the gap between digital and physical retail

Digital in-store networks are no longer just about screens—they are the backbone of modern retail. Powered by the Grassfish IXM platform, these networks unify content, touchpoints, and strategy to drive consistent, dynamic communication in every store environment.

What is a digital in-store network?

Digital in-store networks are the foundational layer for orchestrating customer engagement through signage, interactive screens, kiosks, and sensors.

With IXM, brands gain centralised control, agility, and insights across markets.

More on IXM Talk to our experts

Why are digital in-store networks important for retailers?

Drive brand
consistency
across regions

Localise
messaging in
real time

Support
omnichannel
journeys

Reduce
operational
compexity

How Grassfish helps global brands and retailers

IXM Aqua for flexibility and scale

Grassfish’s next-generation platform is cloud-native, AI-powered, and designed to scale effortlessly across markets and store formats.

Modular platform architecture that adapts to different store formats

The Grassfish IXM platform is designed to perform across all store types — from large flagship locations to compact formats and everything in between.

Full ecosystem integration with hardware, content, and operational partners

The IXM platform integrates seamlessly with your existing infrastructure, tools, and partner ecosystems.

Integrated journey mapping and content planning tools

Design and plan content around the customer journey — not just the device — using strategic journey mapping tools.

We do this in close collaboration with our global partner ecosystem, ensuring the right expertise is brought in at the right time.

This networked approach enables seamless delivery, accelerates time to value, and ensures our customers benefit from best-in-class innovation, every step of the way.

Key capabilities

Centralised content management

Dynamic scheduling & localisation

Real-time analytics & engagement insights

Hardware agnostic infrastructure

Discover exceptional experiences


  • The smart tool store of the future.

    Read moreRead more

  • Lindex strengthens the customer experience.

    Read moreRead more

  • BMW’s centralized in-store solution.

    Read moreRead more

Ready to reimagine your retail environment?

Grassfish IXM powers global in-store networks for brands like BMW, Porsche, Co-op and Schindler, enabling them to deliver seamless, impactful experineces in every market.

Logo of The Normal Brand featuring bold, clean sans-serif typography with the brand name prominently displayed, reflecting simplicity and timeless design.

Let’s build a digital in-store network for the future of retail, together!

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Varberg, Sweden (HQ)
Kyrkogatan 7
432 41 Varberg, Sweden
+46 340 848 11
varberg@grassfish.com

Vienna, Austria
Heiligenstaedter Strasse 31/1/601
A-1190 Wien, Austria
+43 1 522 02 70
vienna@grassfish.com

A centralised system ensures a consistent brand message, look, and feel across every store location – regardless of country or language.

Instantly adapt content to suit different regions, store formats, or time zones — whether it's adjusting language, pricing, or promotions.

Seamlessly integrates 
in-store touchpoints with online platforms, mobile apps, CRM systems, and loyalty programmes to create a truly connected customer experience.

Streamlines the management of content, devices, and campaigns across regions and teams through a single, unified platform.

Centralised content management

Manage all digital touch points from a single, centralised interface — from screen content to campaign scheduling.

This streamlines workflows and simplifies compliance, particularly across multiple regions and teams.

It ensures every message is consistently on-brand, properly approved, and fully traceable with built-in version control and audit trails.

Dynamic scheduling & localisation

Trigger and personalise content dynamically based on factors like location, time of day, inventory levels, weather conditions, or live events.

This enables responsive, automated marketing that adapts to each store’s context and customer behaviour in real time.

The result is more relevant, timely content that drives higher shopper engagement and improves overall campaign effectiveness.

Real-time analytics & engagement insights

Monitor how content performs in-store and gain valuable insights into audience behaviour and screen engagement.

This data helps optimise operations, refine campaign timing, and maximise content impact.

It also provides clear, measurable results on brand activation — enabling continuous improvement and smarter decision-making.

Hardware agnostic infrastructure

The IXM platform is hardware-agnostic, working seamlessly with any screen, sensor, or media player — with no vendor lock-in.

This reduces total cost of ownership and extends the lifespan of your existing hardware investments.

It ensures your brand content runs flawlessly, regardless of the store’s technical setup or partner infrastructure.