Retail media is evolving from digital banners into full-scale, omnichannel ecosystems. With Grassfish IXM platform, retailers can own and operate their in-store media networks – combining data, dynamic content, and advertising to deliver value on every screen.
What is a Retail Media Network?
A retail media network is an retailer-owned media channel that allows retailers to sell in-store advertising space to brands via digital signage, kiosks, and other touchpoints.
It blends shopper marketing with programmatic advertising to reach customers at the point of purchase.
How Grassfish supports In-Store Retail Media Networks
IXM Platform for retail media orchestration
Grassfish IXM platform acts as the central hub for managing media assets, inventory, targeting, and reporting.
Integration with programmatic platforms
Connect to supply-side platforms (SSPs) and demand-side platforms (DSPs) for programmatic buying while retaining brand control.
Campaign and sales tools
Quote-to-cash functionality, campaign planning, and brand approval workflows built into one environment.
Data-driven targeting and personalisation
Use customer behaviour, store data, and contextual triggers to serve more relevant ads in real time.
How does In-Store Retail Media work in practice?
Key capabilities
Ad inventory management
Brand-safe campaign scheduling
Contextual & behavioural targeting
Integrated analytics & revenue reporting
Real-time content optimisation
Retailer-owned data activation
Discover exceptional experiences
Ready to reimagine your retail environment?
Grassfish IXM powers global in-store networks for brands like BMW, Porsche, Co-op and Schindler, enabling them to deliver seamless, impactful experineces in every market.
