We’re proud to be part of BUBS’ first-ever permanent concept store – right in the heart of Stockholm. This vibrant destination at Norrlandsgatan 21 blends playful brand design with interactive digital experiences to create a retail universe that’s as bold and joyful as BUBS itself.

In collaboration with Scandinavian Retail Center, BUBS has built a store where design, storytelling, and technology come together to create something truly unique – a space that invites tourists, locals, and candy lovers from all over the world to explore, taste, and experience the BUBS brand in new ways.

IXM at the core of the experience

At Grassfish, we’re proud to bring this concept to life through our IXM platform – the digital backbone of the store’s ecosystem. With IXM, BUBS Sthlm seamlessly orchestrates content, screens, and interactions across every touchpoint, creating an environment that’s:

• Experience-driven: every display and interaction reinforces the playful identity of BUBS.

• Flexible: easy to adapt to seasons, launches, and campaigns.

• Connected: integrated into a larger retail ecosystem that enables data-driven storytelling.

BUBS Sthlm isn’t just a store. It’s a multi-sensory experience where candy meets creativity and where digital elevates the physical.
A place that reflects the next generation of digital in-store retail – where technology enhances emotion and engagement, rather than replacing it.

For Grassfish, this project embodies what we stand for: Empowering brands to create extraordinary customer experiences every day.

🎉 Grand Opening: December 13
📍 Location: Norrlandsgatan 21, Stockholm

Ready to Elevate Your In-Store Experience?

Discover how the Grassfish IXM platform can elevate your physical retail space. Whether you’re designing a flagship location like BUBS or looking to create a seamless, scalable, in-store experience, our platform and experts are here to help.

Reach out to explore how Grassfish IXM helps you turn physical retail into a strategic advantage and redefine what’s possible.

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