Built as the successor to the widely adopted Grassfish IXM One platform, Grassfish IXM Aqua combines deep retail expertise with a modern, cloud-native architecture. It empowers brands to bridge the gap between digital and in-person, simplify operations, and accelerate innovation. With intelligent content automation powered by AI, Aqua enables retailers to deliver highly personalised, contextual experiences at scale.

-“Grassfish IXM Aqua is more than a technological leap—it’s a smarter, simpler, and more open foundation for in-store innovation,” says Andrew Jarder, CPO at Grassfish. “We’ve taken everything we’ve learned from years of working with the world’s most iconic retailers and created a platform that empowers our customers to evolve faster, adapt to each journey, and create extraordinary experiences—every day.”

Key Innovations of Grassfish IXM Aqua:

• Cloud-native and AI-ready: Built on Microsoft Azure, Grassfish IXM Aqua ensures enterprise-grade scalability, performance, and security, while enabling intelligent content delivery through AI automation.
• API-first and modular architecture: Grassfish IXM Aqua is designed to integrate seamlessly into existing digital ecosystems, making it easier to innovate, deploy, and scale across global store networks.
• Customer-centric experience management: The platform delivers more relevant, dynamic content tailored to local contexts and real-time conditions, boosting engagement, conversion, and loyalty.
• Sustainability and future readiness: Grassfish IXM Aqua’s flexible architecture and built-in support for smart operations help retailers align their physical spaces with sustainable, data-driven retail strategies.

Grassfish will continue to enhance and support the existing Grassfish IXM One platform over a multi-year roadmap, ensuring customers have a smooth migration path aligned with their operational and strategic timelines.

Grassfish IXM Aqua marks a new era in digital in-store. By combining technology with digital in-store expertise and a collaborative approach, the next-gen platform sets a new standard for connected, intelligent, and sustainable customer experiences.

For more information, contact our CPO, Andrew Jarder, at andrew.jarder@grassfish.com