Jessica’s experience as Workplace Experience Director at CBRE, where she spearheaded comprehensive workplace and guest experience programs, has honed her ability to deliver impactful, people-focused solutions. Her leadership in creating environments that connect people with brands mirrors Grassfish’s vision of bridging the gap between online and in-store to shape the future of retail. Jessica’s role at CBRE, alongside her work on projects for companies like META and her management of guest experience at London’s Covent Garden, has given her a unique ability to understand the diverse needs of clients across industries, from tech and finance to real estate and luxury retail.

In her new role, Jessica will lead Grassfish’s Consulting DACH Team. She will collaborate closely with customers and partners to understand their goals and deliver tailored digital in-store solutions. Her focus on creating extraordinary customer journeys will further enhance Grassfish’s offering and ensure the company remains at the forefront of digital in-store innovation.

Grassfish continues to push boundaries in digital in-store, helping brands create exceptional retail environments by integrating technology, insight, and expertise. With Jessica Larsson on board, the company is poised to further advance its mission of enabling extraordinary customer experiences every day.