In-Store Media partners with Grassfish to enhance its digital infrastructure with Grassfish IXM
Grassfish, the global frontrunner in digital in-store experience management, has announced a strategic agreement with In-Store Media, a leading omnichannel retail media company, to strengthen and diversify its digital signage operations across multiple countries.
The collaboration between In-Store Media and Grassfish combines Grassfish’s enterprise-grade technology and in-store experience expertise with In-Store Media’s established retail media advertising network, enhancing reliability, flexibility, and operational control.
Operating across nine markets, including Spain, France, Portugal, Poland, Italy, Mexico, Argentina, Chile, and the Philippines, and managing more than 3.500 digital screens, In-Store Media connects more than 80 retail brands and partners with over 1.600 advertisers. The new collaboration with Grassfish will further expand the company’s ability to deliver real-time, data-driven advertising in stores, while ensuring greater system diversity and reducing dependency on a single platform.
Grassfish’s IXM platform offers the performance and reliability required to manage large-scale, global digital infrastructures. We’re proud to support In-Store Media in creating more dynamic and customer-centric retail experiences. Together, we’re setting a new benchmark for how technology and creativity can elevate the in-store media landscape.Anders Henricson
CEO at Grassfish
The installation encompasses a mix of LED walls and ceiling-mounted screens, ensuring consistent content delivery across all displays. In addition, they use the unique permissions system to create dedicated areas where different teams and departments can collaborate without being distracted by other workflows.
But the future holds exciting developments: the planned expansion is intended to incorporate Grassfish’s DOOH capabilities, enabling In-Store Media to integrate audience measurement and optimize content distribution to increase sales.
We wanted a robust, enterprise-grade solution that could scale across continents without disrupting our current operations. Grassfish brings both innovation and reliability, helping us operate more efficiently while continuing to deliver high-impact, data-informed advertising experiences in-store.Arnau Lari
Head of Innovation and Product Development at In-Store Media
The rollout has already begun in Italy, with more markets to follow in the next phases. Through this partnership, In-Store Media enhances its ability to monetize and manage its in-store retail media network while maintaining full operational control and brand integrity.
Additional Information
For further information on Grassfish, see https://grassfish.com
About Grassfish
At Grassfish, we believe that the future of retail lies in creating engaging, interactive, and personalized experiences that drive customer satisfaction and business growth. Our IXM platform is designed to simplify complex operations, enabling retailers to enhance their customer journey with tailored digital touchpoints across their stores. Whether you’re a global enterprise or a national retailer, Grassfish is the trusted partner that guides you towards extraordinary in-store success.
Our Mission: Together with our customers and partners, we enable extraordinary customer experiences every day.
Our Vision: Empower every global brand to create exceptional retail.
Our Expertise: We combine industry-leading technology with human expertise to push the boundaries of digital in-store innovation, helping brands stay ahead in an ever-evolving market.
About In-Store Media
In-Store Media, founded in Spain in 1998, is a global leader in omnichannel Retail Media advertising solutions. Operating across Europe, Latin America, and Asia, the company works with more than 80 retail brands and partners with over 1,600 advertisers. Its network spans more than 8,000 points of sale, including hypermarkets, supermarkets, shopping malls, department stores, and specialty stores in Spain, France, Portugal, Italy, Poland, Mexico, Argentina, Chile, and the Philippines.