Seamless customer journeys and unified commerce

Connecting all channels is critical to delivering a cohesive and meaningful customer experience across the entire journey, ensuring customers move effortlessly through it.

Physical stores are vital

Retail stores are more than just shopping spaces – they’re experiential hubs where brands come to life. Digital tools enhance this experience, but only when integrated with a clear purpose.

Data-driven personalization

Personalized experiences matter, and retailers have a wealth of data at their fingertips. The opportunity lies in using this data to understand their customers and offer what they truly want.

AI supports, but the human touch matters

AI is evolving, and brands are beginning to use it strategically. However, the human element remains essential in providing exceptional digital retail experiences.

Retail Media is a major revenue stream

The expo floor at NRF showed that Retail media is gaining traction as a key revenue driver for retailers. Integrating it as part of the in-store experience offers brands new opportunities to leverage.

The conversation at NRF was clear: the future of retail is about partnerships and putting the customer at the center of everything. At Grassfish, we address all these key takeaways with our powerful IXM Platform, enabling our customers and partners to create seamless customer experiences across all digital touchpoints. The strong Grassfish Ecosystem also ensures our customers and partners can drive engagement and grow their business.